Byraz — Our Story
Born from a real connection with the origin
One brand, one family, one city. Fez.
The origin
A symbol of protection, of gaze and of essence.
Behind BYRAZ is Ismael Nassif El Rharraz, with deep roots linked to Morocco and its culture.
The brand was born from something very concrete: the memory and symbolism of his mother's eye, transformed into a visual and emotional identity. A symbol that crosses generations — protection, gaze, belonging.
This is not a brand built from marketing. It is a brand built from within.
الحمد لله
Alhamdulillah — Praise be to God
The city
Fez is not chosen for aesthetics. It is chosen for meaning.
One of the oldest cities in the world. Where craftsmanship, the scent of wood, spices and oils are part of daily life. There is no other place in the world that smells the same.
The essence
FEZ — The first perfume
A modern interpretation of the soul of Fez. Arabic tradition in a contemporary key. 28% concentration — longer lasting, greater intensity.
Drop Culture
Each launch is unique. When it sells out, it never comes back the same.
BYRAZ operates through exclusive drops, with limited units available only for a set period of time. When a perfume sells out, it is not restocked the same way: it evolves or disappears.
Not mass production. Limited access.
What we are
The values of Byraz
Authenticity
Nothing is artificial in the concept. Every perfume starts from a real story and a specific place.
Heritage
Direct inspiration from cultures, especially the Arab world, its rituals and its relationship with perfume.
Craftsmanship
From the ingredients to the packaging, everything seeks to convey careful work and attention to detail.
Contemporary luxury
Not heavy classical luxury. It is clean, modern, minimalist luxury — but with soul.
Exclusivity
Each collection is limited in units and in time. Not mass production, but limited access.
Sensoriality
Not just scent, but emotion, memories and atmosphere. A cultural experience transformed into a product.
